TORONTO PUBLIC LIBRARY FOUNDATION BOOK LOVER’S BALL THE STORY The Book Lover’s Ball is an annual black-tie fundraiser that brings together Canada’s top literary talent with book lovers, city builders and social influencers. The glamourous evening begins with a cocktail reception hosted by a well-known celebrity chef. Guests then have the opportunity to dine with a notable author and enjoy ... Read More
THE CANADIAN LIVER FOUNDATION THE LIVERIGHT GALA THE STORY A first of its kind in Canada, the LIVERight Gala for teens and their parents had an electric formula that inspired and amazed even the most avid gala goers. The innovative format included entertainment and activities that appealed to both parents and teens, including a special performance by indie rockers Tokyo ... Read More
CANADIAN NATIONAL INSTITUTE FOR THE BLIND NIGHT STEPS THE STORY Night Steps is a 5km walk under the stars for a fun night raising funds for people who are blind or partially sighted. Before the scenic night hike, there was a gourmet BBQ and fabulous live entertainment. hala inc. managed the walk in two locations: Toronto and Mississauga and coordinated ... Read More
Prostate Cancer Research Foundation FATHER’S DAY RUN THE STORY On Father’s Day, families joined together to walk or run 5km to raise awareness and funds for the Prostate Cancer Research Foundation. hala inc. executed this event on the same day in four cities across Canada simultaneously. We strategically repositioned the “run” to encourage family involvement as a means to differentiate ... Read More
THE GEORGE HULL CENTRE LAUGH OUT LOUD THE STORY Laugh Out Loud (LOL) is the George Hull Centre’s annual comedy fundraiser to support children and youth with mental health issues and their families Guests enjoyed an evening of fun and laughter with entertainment by comedic greats Jessica Holmes, Patrick McKenna, and Deb McGrath. Guests also enjoyed improv comedy by Second ... Read More
THE SCARBOROUGH HOSPITAL FOUNDATION KALEIDOSCOPE BALL THE STORY The Kaleidoscope Ball was a celebration of diversity and excellence in the community as part of a new partnership between The Scarborough Hospital Foundation and the Scarborough Walk of Fame. To pay tribute to the five amazing inductees, we created five unique live entertainment segments each inspired by the inductee, incorporating dance, ... Read More